A project for the dutch brand Maium about embracing rain.
EMBRACE RAIN
Dutch people love to complain about rain, that's what they're known for!
But what many of us don't realize is that we need rain.
Maium is innovative and stands for style, function and sustainability.
Stylish rainwear that keeps you dry while cycling.
My concept is focused on rain because we live in the Netherlands and it
rains about 239 days a year.
Contact sheet
Indy Cheyenne - Art Director | Stylist
Romy Frank - Photographer
Beatriz Leite - H&MU artist
Femke de Gier - Model
Artemis Academie | 2021